Prime Timers – History of Betty Crocker

Posted: December 20, 2021

Long before Martha Stewart, there was Betty Crocker.

In 1950, her brand-new picture cookbook hit shelves. To date it has sold more than 75 million copies.

Created in 1921 by a flour company, Better Crocker became the most famous and most trusted advisor to American cooks.

Historian Leslie Goddard will look at how Betty Crocker was invented, why her cookbook has endured and what makes her so iconic. She will cook up some nostalgia for Farm Bureau Prime Timers on Monday, March 7, 2022.

The Betty Crocker program on March 7 begins at 1 p.m. in the Farm Bureau theater. Before the program, lunch is served in the auditorium at 12-noon. Lunch reservations are needed by March 1; lunch fee is $8.